Comprehensive Guide: Implementing Role-Based Pricing in WooCommerce with Tidefort

Role-Based Messages

To display custom messages to specific user roles:

1. 1. Go to WooCommerce > Settings > TideFort Role-Based Pricing
   2. Navigate to “Role Messages Settings”
   3. Select a user role from the dropdown
   4. Enter a custom message to display to that role
   5. Configure display settings (shop page, product page)
   6. Choose a color theme or customize the styling
   7. Save your settings

Use Cases

Wholesale Pricing

Implement tiered wholesale pricing to attract and retain B2B customers:
Example: Tiered Wholesale Pricing Structure
1. Create user roles: Wholesale Bronze, Wholesale Silver, Wholesale Gold
2. Set up global pricing rules:
- Wholesale Bronze: 10% discount on all products
- Wholesale Silver: 15% discount on all products
- Wholesale Gold: 20% discount on all products
3. Add quantity thresholds:
- Orders of 50+ items: Additional 5% discount
- Orders of 100+ items: Additional 10% discount


This structure encourages wholesalers to increase order quantities and provides incentives for upgrading their membership tier.

Membership Discounts

Reward loyal customers with membership-based discounts:
Example: Membership Program
1. Create membership roles: Bronze Member, Silver Member, Gold Member
2. Set up product category discounts:
- Bronze: 5% off selected categories
- Silver: 10% off all categories
- Gold: 15% off all categories + free shipping (using WooCommerce shipping rules)
3. Add custom messages:
- Bronze: "As a Bronze Member, you save 5% on selected items!"
- Silver: "Silver Members enjoy 10% off storewide!"
- Gold: "Gold Members save 15% on everything + FREE shipping!"


This creates a clear value proposition for customers to upgrade their membership level.

Customer-Specific Pricing

Offer special pricing to individual customers:
Example: VIP Customer Pricing
1. Create a pricing rule targeting specific customer accounts
2. Set exclusive discounts for these accounts
3. Add a personalized message visible only to these customers


This approach makes high-value customers feel appreciated and can be used for contract pricing agreements.

Advanced Configuration

Global Settings

Fine-tune how discounts are calculated and displayed:

1. Display Settings:
   • Choose how discounted prices appear (sale price, regular price, etc.)
   • Configure price rounding rules and decimal precision
2. Rule Priority Management:
   • Control whether global or product-specific rules take precedence
   • Manage conflicts between overlapping rules
3. User Experience:
   • Configure role-specific messages
   • Customize the appearance of pricing information
   • Set visibility options for different price types

Performance Optimization

For stores with many products or complex pricing rules:

1. Enable the plugin’s built-in caching mechanism
2. Consider using complementary caching plugins
3. Organize rules efficiently to minimize processing overhead

Boosting Business Performance

Increasing Average Order Value

Role-based pricing provides several opportunities to increase your average order value:

1. Quantity-Based Incentives: Create rules with progressive discounts that reward larger purchases.Example: A rule that offers 5% off for 2-5 items, 10% off for 6-10 items, and 15% off for 11+ items incentivizes customers to add more products to reach the next discount tier.
2. Role Progression: Structure your user roles to encourage customers to qualify for better pricing tiers.Example: Show non-members the pricing available to members, with a prominent “Join Now” button to convert them to members who can access better pricing.
3. Exclusive Product Access: Combine role-based pricing with visibility restrictions to offer exclusive products to certain customer segments.

Improving Conversion Rates

Role-based pricing can significantly improve conversion rates by offering targeted value propositions:

1. First-Time Buyer Incentives: Create a “New Customer” role that automatically receives a welcome discount on their first purchase.
2. Abandoned Cart Recovery: Set up special role-based discounts for users who abandoned their carts, accessible via email recovery campaigns.
3. Seasonal Role Upgrades: Temporarily upgrade customer roles during special promotions or holidays.

Creating Customer Loyalty

Role-based pricing builds loyalty by rewarding customer relationships:

1. Tenure-Based Roles: Automatically upgrade customer roles based on the length of their relationship with your store.
2. VIP Recognition: Create exclusive pricing for long-term customers, making them feel valued.
3. Spending Milestones: Upgrade customer roles when they reach certain lifetime spending thresholds.

Best Practices

Transparent Communication

Be clear about your pricing structure to avoid confusion:

1. Clearly communicate role-based discounts to customers
2. Explain how to qualify for better pricing tiers
3. Show price comparisons to highlight the savings

Testing and Optimization

Continuously refine your role-based pricing strategy:

1. A/B test different discount structures
2. Monitor the impact on average order value and conversion rates
3. Gather customer feedback about your pricing tiers
4. Adjust rules based on performance data

Compliance Considerations

Ensure your pricing strategy complies with relevant regulations:

1. Review price discrimination laws in your jurisdiction
2. Maintain transparent pricing policies
3. Document the objective criteria for different pricing tiers

By implementing a well-structured role-based pricing strategy with the Tidefort Role-Based Pricing plugin, WooCommerce store owners can create personalized shopping experiences that drive increased revenue, enhance customer satisfaction, and build long-term loyalty. Whether you’re running a B2B operation, a membership site, or simply want to reward your best customers, role-based pricing provides the flexibility to tailor your pricing strategy to meet diverse business objectives.